Ooh, my favorite!

Recycle your blues
October 6, 2010, 9:53 am
Filed under: Fashion, Videos

This is cool for a couple of reasons:

1.  Recycle your old, worn denim (from October 6th-20th) at a GAP store near you. Sexy!

2.  Get 30% off a new pair from their 1969 line. Awesome!

3.  Your old denim is converted into UltraTouch Natural Cotton Fiber Insulation, and donated to communities in need. Hell yeah!

4.  This was a project we did at work so I was able to see part of the filming! It was recorded frame-by-frame where the jeans turn into those cool houses. Watching film production like a groupie: not cool. Fun and interesting: yes!

I’ve heard great things about the GAP 1969 line, and the price point (especially with an additional 30% off) is really great. Will you be recycling any of your old jeans?

1 Comment so far
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such a good idea – gonna definitely do this! thanks for the heads up.

Comment by livin wide

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