I still don’t really get what a BB cream (blemish balm) is and to be honest I moved passed it as a silly cosmetic trend, but now that my favorite product and vanity staple has been “rebranded” to include “BB” on the label I guess I knew more about it than I thought.
Like every schoolgirl venturing into the make-up world I tried wearing a mixture of primer, cover-up, foundation, and powder when I was in high school. And after exactly one attempt I knew that routine was not for me. Aside from the process of it all, I hated the cakey and artificial look all those things combined to be. So I quickly moved to a simple tinted moisturizer and have never looked back. A tinted moisturizer evens skin tone with a light coverage, and also provides SPF protection. It’s one step, gives a natural look, and with Tarte’s version it’s as clean as you can get in cosmetics. For me it’s everything, or more importantly free-from-everything:
phthalates | parabens | petro-chemicals | GMOs | sulfates | dyes | fragrances | oils
Who knew we had to worry about genetically modified make-up, but we do, and it matters. Our skin absorbs up to 5 pound of make-up every year. It matters.
I was concerned because with the new BB rebranding the packaging did not mention the GMO and petro-chemical free formula, so I sent a note to Tarte and they promptly responded to reassure that the formula was the same and it is still free from those elements. Too bad those weren’t considered selling points any longer, but regardless, having Tarte’s toxin-free coverage as a cosmetic staple is a great step for cleaner living.
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